Advertising device



Man". 2@, 1923.

N. C. WILLIAMS ADVERTISING DEVICE Filed Dec. 22, 1921 AMWN APPLES BACO miii Patented Mar 20, mas.

imam? WILLIAM CARL WILLIAMS, OF LOCUST GROVE, GEORGIA.

APVERTISING DEVICE.

Application filed December 22, 1921.

To all whom it may concern:

Be it known that lVILLIAM CARL VVILLIAMs,

a citizen of the United States of America, residing at Locust Grove, inthe county of Henry and State of Georgia, has invented new and usefulImprovements in Advertising Devices, of which the following is aspecification.

7 The object of the invention is to provlde an advertising deviceadapted to perform the additional function of a purchasing ormerchandise reminder for the use of householders, store keepers andothers who are under the necessity from time to time of making note ofthe exhaust of the supply of difierent articles and the necessity forreplenishing or purchasing a fresh stock, and it is the object toprovide in connection with a means for indicating such articles a simplemeans of calling the attention of the prospective purchaser to the nameand place of business of a dealer in that line of goods to the end thatdevices of this character may be employed as advertising means for thedealer adapted to be distributed for use of prospective customers; andwith this object in view the invention consists in a construction andcombination of parts of which a preferred embodiment is shown in theaccompanying drawings, wherein Figure 1 is a front view of a deviceembodying the invention.

Figure 2 is an enlarged detail view to show the mounting of the rollersforming the indicators.

Figure 3 is an end view of one of the indicating rollers.

The device consists of a frame or board constituting a base havingparallel upright elements or spacers 10, 11 and 12 by which the latterconstitute the marginal elements of the base and the former a relativelybroad panel adapted for the support of a thermometer 13 designed toserve as an additional means of utilizing the device and of attractionto the prospective customer. At the upper end of the base may bearranged a panel 14 suitable for general advertising purposes andmounted in the space between the spacers or bars 10, 11 and 12 areindicators 15 adapted to bear the names of different articles ofmerchandise or supplies such as dry groceries required in a kitchenequipment in household supply.

Serial No. 524,168.

In the construction illustrated these indicators consist of rollershaving spindles 16 engaged with the uprights and adapted for centerrotation or rotary movement through an interval of 180 or more, limitedby stop pins 17 engaged with segmental grooves 18 in the ends of therollers. The names of different articles of merchandise or supply areindicated on the several rollers on the exposed surface when the rollersare in one position which for convenience may be termed the normalposition, and upon which the rollers at the opposite side from the saidname of the article or supply, and adapted to be exposed when the rolleris turned to the adjusted or opposite position, is the name of thearticle together with the name of the brand, the name of themanufacturer or packer and a dealer in that article with the location ofhis place of business, etc., as an indication to the proposed customerthat the article named on the normally exposed or front side of theroller can be purchased from the dealer whose name appears on thereverse side of the roller.

In the use of the device when the household or cook or dealer forexample finds that the supply of the certain article is running low theindicator bearing the name of the article should be reversed in positionto expose the name of a brand of the article and the name of themanufacturer, packer or dealer from whom a fresh supply of the articlecan be purchased, so that when orders are being sent for supplies thereversed position of a number of the indicators will show that those arethe articles which must be included in the order.

Having described the invention, what is claimed as new and useful is;-

1. An advertising indicator for household and similar use having a base,and indicating rollers mounted upon the base and limited in movement topermit of rotation thereof through an angle of 180 or more, each rollerbeing provided on its, normally exposed surface with the name of thebrand of an article of merchandise and on its normally concealed ordiametrically opposite surface with the name and address of amanufacturer, packer or dealer from whom such article can be purchased.

2. An advertising indicator for household and similar use having a base,and indicating rollers mounted upon the base and limited in movement topermit of rotation "thereof through an angle of 180 or more, each rollerbeing provided on its normally exposed surface with the name of thebrand of an article or merchandise and on its normally concealed ordiametrically oppositesurface with the name and address of a manufac-'roller heing provided on its normallyeX- posed surfaee With the name ofthe brand or an artu'le or merchandise and on its normally concealed ordiametrically opposite surfers with the. nameand address of ainanu'lfact'urer, packer or dealer from Whom such article can bepurchased, the base be- 4. An advertising indicatorfior household andsimilar use hav ng a. base; and ll'ltllCFel' and limrotation or more,normally ing rollers mounted ited in snovement to permit of thereofthrough an angle of 180 each roller-being provided on its upon the baseexposed surface with the name of the h; d'

of an article of merchandise and enits normally concealed ordiametrically opposite surface Withthe name and address of amanufacturer, packer or dealer such article can he purchased, saidrollers having terminal arcuate hasefhaving stop pins 'espec I with saidgrooves for limiting: p n'iovement oil? therollers. i

in testimony whereol he Elli 6S his sig nature.

WrLLrAM cash, Wnorinlrrs.

